Alpine Downtown Association
6:30 p.m. Thursday December 3, 2020
By Zoom virtual meeting
- Call to Order – Jim Street
- Approve Minutes, November 5, 2020
- Treasurer’s Report – Rick Stephens
- Christmas events – Heather Yadon
- New Brochure – Conley Rasor
- Website – John Kennedy
- Nominating Committee for January Election – Jim Street
- Community News and Other Business
- Next meeting, Thursday, January 7, 2021
Alpine Downtown Association
Thursday, November 5, 2020: ADA General Meeting
Zoom Virtual Meeting
Jim Street called the meeting to order at 6:30 pm.
Dave Dumas motioned and Monica Quiroga seconded approval of the October minutes. The motion passed unanimously.
Rick Stephens was not present for the Treasurer’s Report. Rick Flores was not present to discuss the Hotel Enterprise Zone.
Heather Yadon reported on Visitor Center activities. Even though Artwalk was cancelled, there will be a holiday initiative. Folks are also working to assist the Alpine Public Library virtual silent auction. They need donations as well as would like to display auction items in local businesses. The Visitor Center conference room will be utilized. The Midweek Mercantile event on Wednesdays continues to grow.
For Christmas, we will have a parade on December 5th. They are checking with the county to coordinate the tree lighting. The city would also appreciate the downtown association sponsoring the parade. In the past we have gone around to local businesses for sponsorship. There is also a new round of HOT funding coming available but timing is short. There was some discussion of the efficacy of investments in driving local foot traffic. Monica Quiroga moved and John Kennedy seconded that the downtown association authorize $1,000 from the Christmas in Alpine funds for the promotion and execution of this year’s events. The motion passed unanimously. Jim Street suggested a group get together and follow up the next week.
Conley Rasor reported that he is working in video services. In addition to his radio work he is developing promotions and there was a discussion of live-streaming the parade. The brochure he developed will be sent for printing. Heather Yadon has a background in broadcast journalism and offered to assist.
Regarding the website, John Kennedy reported that the homepage now features a link to the visitalpinetx.com local services listings. This month he is preparing blog posts for the Harvest Moon event and Dark Skies initiatives. For paying dues, John questioned whether dues need to be paid on a rolling monthly basis or can be lumped annually. Jim Street noted that the steady funding is preferred. Active members will get a prominent online listing on the downtown association website. Additionally, a membership form is being developed.
Dave Busey reported on the success of the Harvest Moon event. Folks did attend from out of town in moderate numbers for the outdoor festivities. It did feel like a coming out party from hibernation in some ways. Thanks to Chris Ruggia for his online efforts. We used $1,950 of the allocated HOT funds, leaving $2,050. The murals are taking off like crazy. For the last few weeks and months we have noticed more folks in the alley, especially with the repaving. We need to continue these efforts to beautify these downtown spaces. Heather Yadon added that the murals will be noted as a “must-see” destination in Texas and have been featured in many publications. Hopefully the Christmas activities can fill some of the gap left by Artwalk, as we know Artwalk was a main driver of the season.
Laura Gold was joined by Bill Wren and Janice Moss-Wren. Monica Quiroga offered her space for the dark sky information. The Midweek Mercantile can also have information tables. There will be another dark sky lighting ordinance public workshop on November 18. Bill and Janice reported that the observatory will be rolling out a new recognition program to promote good lightning practices. They have done some driving tours of local businesses and are hoping to promote astro tourism to the area and eventually establish an International Dark Sky reserve in the Tri-County area. The downtown association is excited to participate with local businesses. There is potential to develop a map of a good light driving tour in Alpine and distribute via the Visitor Center. You don’t have to be at the observatory to enjoy the night sky!
The next meeting is Thursday, December 3rd.
Jim Street adjourned the meeting at 7:16 pm.
Alpine Downtown Association
Thursday, October 1, 2020: ADA General Meeting
Zoom Virtual Meeting
Jim Street called the meeting to order at 6:31 pm.
Heather Yadon provided a report on the new Midweek Mercantile event on Wednesday evenings which has had a good turnout, including live music on the Visitor Center lawn, vendors and information booths on third street which is closed for the event. There are a lot of families participating, they are considering adding more activities for children. The City is starting some paid advertising and printing flyers. November 25 will be the last one for the season and starting back up in the spring.
Heather asked for suggestions to engage downtown businesses around our upcoming holiday events. The City will be organizing the Christmas Parade. Jim Street mentioned that we need to get folks inside the businesses in addition to driving traffic in the outdoor downtown areas. Chris Ruggia noted that the University will also have some events but students will not be in town for the holidays.
Regarding the September minutes, Monica Quiroga motioned and Jim Street seconded to approve the minutes. The motion was approved unanimously.
Dave Busey reported on the planned October 3 Harvest Moon event. We are ready to go. We will be showcasing the newly improved alley art area with spaced out tables and live music. Should be a low-key event for locals and any visitors. Mariachis will work from the alley out to the galleries on Holland Avenue and then we will have a jazz concert at the Holland Hotel patio. Awarded hotel tax funds will be utilized to support the event and to purchase some targeted advertising.
There was general discussion of supporting fall events. Monica Quiroga motioned and David Busey seconded that the ADA support Artwalk and other events. The motion was approved unanimously. Jim Street offered to draft the resolution and Jim and John Kennedy planned to voice our support at the upcoming City Council meeting.
Conley Razor was not available to provide an update.
Monica Quiroga worked with Jim Street to develop a donation resolution outlining our policy. John Kennedy read it out loud. Monica Quiroga motioned and Dave Dumas seconded to approve the resolution.
Jim Street prepared an update for the press on the GoFundMe fundraising efforts. John Kennedy read it out loud. There was general discussion of updating the ADA website in concert with outreach initiatives to enhance ongoing fundraising and drive membership.
Walt Pyle raised some timely concerns related to downtown parking, short-term as well as long-term. Walt recently met with Chief Martin regarding signage on Holland Avenue. Chris Ruggia will follow up. Some panels are at the City Yard. Once sites are selected, we can move forward. There are some complications regarding regulations along the state right of way versus the city right of way. Building on the success of the 6th Street parking improvements, Walt emphasized the need to make improvements to the centrally-located rail station parking lots (including striping the front lot to better utilize space and potentially improving the gravel lot in the rear). David Busey provided some historical context on previous agreements which prohibited overnight parking and utilization by railroad staff. Walt reiterated the need to move quickly to preserve this critical parking capacity. John Kennedy reported that he and Jim Street will be looking into a Downtown Parking Strategy as part of a larger Transportation Plan to be included with the upcoming Comprehensive Land Use Plan update.
Laura Gold joined us to present on current dark sky efforts. The West Texas Friends of the Night Sky group is working with the Big Bend Conservation Alliance, Texas Master Naturalists Tierra Grande Chapter and Rick Stephens to update the City of Alpine lightning ordinance and will be holding workshops for the public in order to bring folks up to speed with impacts to the McDonald Observatory, new technology and regulations. By working together, we can really further beautify downtown. Other places have utilized business recognition plans in order to recognize businesses with good lighting practices. The West Texas Friends group is willing to help facilitate such a program for Alpine. This could tie into our organization membership branding and decals. David Busey explained some of the aesthetic concerns which played into prior efforts to improve lighting. Laura noted that LED technology has allowed consumers many more low-impact options as they need to replace fixtures. Night sky friendly lighting is neighbor friendly and community friendly lighting. John Kennedy reminded everyone that the dark night sky over Alpine is a key component of our local branding.
City Manager Erik Zimmer checked in from another meeting. He emphasized that the dark sky work will drive tourism and that the City will be seeking related grants. The vibrancy of our night sky in Alpine is noted over and over again by visitors and is an asset for our community. Businesses want to encourage visitors to return and further stimulate our local economy.
David Busey thanked Dave Dumas for developing a flyer intended to highlight downtown shopping opportunities and ask folks to help local businesses as we come out of the pandemic shutdowns.
The next meeting will be November 5.
Jim Street adjourned the meeting at 7:37 pm.
Alpine Downtown Association
Thursday, September 3, 2020: ADA General Meeting
Zoom Virtual Meeting
Jim Street called the meeting to order at 6:30 pm.
Regarding the August 5th minutes, Dave Dumas motioned and Monica Quiroga seconded approval. The motion passed unanimously.
Rick Stephens provided the Treasurer’s Report. Since last month, we’ve had income of $400, some of that for dues. The total balance in our checking account is $4,414.89. Cathy Wright is working with Rick on reconciling some expenses and John will also review the PayPal account for any deposits. John Kennedy motioned to approve the report and Rick Stephens seconded. The motion passed unanimously.
We invited Vicky Carrasco to brief the group on the ongoing TxDOT Presidio Freight and Trade Transportation Plan. Chris Weber, TxDOT Alpine Area Engineer, joined for the discussion. Focus is on maintaining quality of life and safety outcomes as international freight volumes increase with the Southern Orient rail rehabilitation by Texas Pacifico and the widening of the highway bridge between Ojinaga and Presidio. In August, Jim Street and John Kennedy, recently appointed to the new City of Alpine Transportation Committee were invited to join City officials for a regional presentation.
Vicky walked through the draft report which includes modeled projections for the next 25 years of binational freight activity, railroad and road modes. The study area includes Hudspeth, Culberson, Reeves, Pecos, Jeff Davis, Presidio, and Brewster Counties in addition to the Ojinaga region. Operational and programmatic constraints are also under consideration. Improvement projects were developed and prioritized leading to the draft recommendations and investment opportunities.
Chris Weber spoke to the relevant project packages. The top five recommendations include the continued rehabilitation of regional freight rail. There is also no functioning local rail interchange between the Texas Pacifico and Union Pacific railroads. TxDOT is strategically improving and repairing the pavement of segments of US 90 and US 67. Another package identifies truck bottleneck improvements between Marfa and Alpine. Recommended policies and programs aim to improve intermodal capacity, infrastructure, and quality of life.
A local priority which has been discussed by the association in the past is on the list as a road/rail bypass. The recommendation is to conduct a feasibility study identifying community impacts from increased freight volume and alternate route options. Also included are studies of the railroad quiet zone and traffic and emergency access concerns. Rick Stephens emphasized the importance of considering bottlenecks in network analysis, integrating the mobility study with the previous US 67 corridor study. Chris Weber described some mitigation measures that can be implemented as traffic increases, but there is only so much you can do until capacity is saturated. He also encouraged local officials to manage the momentum for local priorities. The beginning of the 15-year process for such a major infrastructure investment is some sort of feasibility study. David Busey recalled the long history of pursuing a solution to the trains blocking 5th street for crew changes. Rick Stephens reported that new citations have been issued and are working through the legal system. Chris Weber thanked us for our time and encouraged the new transportation group to provide longer term thinking and planning for infrastructure advocacy.
Jim Street reported on the Permian Basin Gives initiative. Chris Ruggia clarified that the drive provides funds for other nonprofits but in fact the deadline had passed. No action was taken.
Cathy Wright updated us on dark skies activities. Rick Stephens met with Laura Gold leading the West Texas Friends of the Night Sky group and the City of Alpine is working on updating the lightning ordinance. There will be a workshop for community input. Let Cathy know if you would like more information regarding future meetings.
John Kennedy reviewed the Emergency Services Workshop and provided a summary. Rick Stephens was one of the facilitators and City Manager Erik Zimmer invited the ADA. About 45 folks came together from across emergency services disciples and jurisdictions. There was a strategic planning session around goals and priorities, broken out into emergency transportation, fire, emergency operations center, and law enforcement. From a downtown and business owner perspective, what do we need to know? Over the next several months each group will get together with further workshops and tabletop exercises to enhance communication protocols.
Regarding the new brochure and upcoming celebrations, Conley Razor shared his updates. The brochure is looking good, any additional suggestions are welcome. He has developed a spreadsheet of local businesses and has asked for assistance in reaching out to businesses. Heather Yadon offered to assist. The script reads, “This October 2nd the Alpine Downtown Association will be holding an event to celebrate local businesses in the area and your business is invited to take part. The celebration will consist of a parade featuring local businesses that have struggled and survived during the pandemic. The Downtown Association will also present special awards to various businesses that participate in the celebration. Businesses can either walk with a banner or drive their decorated company vehicle down Holland Avenue.”
Jim Street identified the development of the brochure as an important tool in membership recruitment. Heather Yadon also mentioned potentially aggregating the businesses listing online.
David Busey is leading the Harvest Moon event (October 3). In the past we have been awarded Hotel Occupancy Tax funds to support this event. Future appropriations are pending approval by City Council. This will be mostly outdoors, with the galleries serving hors d’oeuvres on the sidewalk. The mariachi group will start on the corner of 6th and Holland and eventually roam towards the alley. There will be a jazz group led by Jim McKay of Fort Worth at the Holland patio. There will be some advertising expenses this month. Social distancing protocols will be determined as we get closer. David is open to any feedback. The new murals and recent infrastructure improvements will be showcased. Heather Yadon will provide additional walking tour brochures.
Regarding the website, John Kennedy noted the need for a business listing with richer content reserved for active members. Also, the Harvest Moon event provides an opportunity for an inaugural blog post and some rich content that could be circulated via social media.
Heather Yadon mentioned some recent efforts in conjunction with Chris Ruggia such as new Facebook group called “Alpine Eats” which is a one-stop shop for restaurant information. Also starting a mid-week farmer’s market, Wednesdays from about 4-7, not year-round, but starting the first one September 30 or October 7. Will be located at the Visitor Center. They are looking at closing 3rd street for vendors and there are already some food trucks. Chris is also programing a live music element. There has been quite a bit of interest from the vendors. This should benefit the quality of life and pedestrian activity for local businesses. Feel free to bring in items that the Visitor Center will put on display along with your businesses card. David Busey recalled the Second Saturday flea market of the past.
The next meeting will be on October 1st. The meeting was adjourned at 7:39 pm.
Alpine Downtown Association
Thursday, August 6, 2020: ADA General Meeting
Zoom Virtual Meeting (click for recording)
Jim Street called the meeting to order at 6:33 pm.
Monica Quiroga moved to approve the July minutes and Rick Stephens seconded. The motion passed unanimously.
Rick Stephens provided the Treasurer’s Report (linked here). Our balance as of last month was $2,886.33 and $4,114.89 now. We have had income from two GoFundMe deposits as well as some donations for the Railroad Park. On the second page you can see additional information. From an accounting standpoint, all funds are tagged as an income or expense for roughly nine project areas. There was some discussion of income and expenses for various projects. There was a $200 check received from Viva Big Bend but had not been deposited.
Cathy Wright updated the group on the Dark Skies Initiative. J.D. Newsom and Bill Wren went before the Alpine Planning and Zoning Commission, working to update the lightning ordinance. Also, the Texas Master Naturalists Tierra Grande Chapter is working with the regional parks to develop an international dark sky designation for the entire Big Bend area. There is a friends of the dark sky group forming and they are working on education and outreach. John Kennedy said Newsom had asked ADA to have downtown businesses participate in demonstration projects and perhaps a certification could be included in the window stickers under development. Chris Ruggia suggested that working with David Hale the Alpine Building Official will allow him to better educate his stakeholders.
City of Alpine Grant Writer Marci Tuck introduced herself to the group. She is working part-time and started in January. The grant that she is working on right now is for Texas Community Development Block Grant Rural Development Downtown Revitalization Program Funds (project information linked). This is the first time the City has applied for these downtown infrastructure funds. Six-foot-wide sidewalks, curbs, ADA ramps where needed, strategic striping and other facilities. The project area falls in the core of downtown, but not on Holland or Avenue E, between second to fourth, not fifth and sixth, and then seventh and eighth, focusing on the connectors. There will be some placemaking and branding opportunities. The grant is a 3.5% match which is a great return for our community. We are asking for $216,000 and the City will provide a 5% match to be more competitive.
There are great opportunities to tie into the historic walking tour and historic structures as well as the Texas Mountain Trail. There have been public meetings and presentations. The project is supported by TxDOT as well. There will be additional opportunities for public comment but there has been some feedback from 6th street building owners. Regarding sidewalk improvements, the City does have a larger vision and there is also potential to access funds related to safe routes to school. A later phase would connect 6th and Holland to the elementary school. The City is also interested in plans put forward by David Busey to improve 6th street with planters. Erik Zimmer had suggested the block could be closed for special events and would like our feedback. Jim Street and David Busey voiced support for continuation of the Alley Art initiative efforts and David presented some designs. Walt Pyle provided the funds for the 6th street improvements to date. Rick Stephens motioned to have Jim and John draft and approve the support letter language. The motion passed unanimously. The signed letter can be viewed here.
Chris Ruggia briefly provided an update on the sidewalk ordinance. There is not yet an updated ordinance but there is an updated procedure. Currently a permit is required for a business to have one A frame sandwich style sign. There is no cost. If you do not have a permit you will be cited but again with no cost penalty. There needs to be a clear path for walkability but other than that it should be fine.
Conley Razor was unavailable to provide his update.
Regarding the Harvest Moon event scheduled for October 3, David Busey is confident in our ability to put together a flexible event around the Alley Art and galleries with potential for a jazz concert. There is a plan B if more social distancing is required. We have a $4,000 budget awarded via the Hotel Occupancy Tax. Funds will need to be obligated by the end of September. Everything is lined up, the jazz group and the Mariachis from Presidio. David also met with Dave Dumas to consider options for a program encouraging folks to visit stores again when the time is right.
Jim Street presented a proposal by Carole Fairlie to create a historic/art walking tour. There was general support of this concept. David noted that there has good foot traffic lately, driven by the recent improvements in the alleys. Chris Ruggia suggested that as content development goes forward to incorporate what has already been done for the VisitAlpineTX app and website. The historic walking tour map and the mural map have been in high demand at the visitor center. Rick Stephens asked who will pull together all of the pictures and narration— while in support, unless someone takes the ball, we will be talking about it forever. There are a number of software applications out there that can support this. David noted that Carole is associated with the Sul Ross Art Club which provides opportunities for collaboration and support. Perhaps Nancy Whitlock and Carole can work with a Sul Ross intern and Heather Yadon at the visitor center. Rick Stephens asked if this organization would be willing to spend about $30 a month for a walking tour app supporting several tours, including possibly An Hispanic heritage walking tour as well.
Jim Street is working on the business list to be featured on the website. As annual dues are renewed for active members, a blurb will be developed for the website. John Kennedy also reported that the website will be updated with links to our partner organizations and events. There was some clarification of the Resiliency Fund link on the homepage which now goes straight to PayPal with no fee.
The next meeting will be September 3.
The meeting was adjourned at 7:42 pm.
Alpine Downtown Association
Thursday, July 9, 2020: ADA General Meeting
Zoom Virtual Meeting
Jim Street called the meeting to order at 6:31 pm.
Monica Quiroga motioned to approve general meeting minutes for April and May, Dave Dumas seconded and the motion was approved unanimously.
Rick Stephens presented the Treasurer’s report. There has been no change in the $2,886.33 balance. Because our revenue is less than $50,000, we can file a 990N form by mail which has been completed and acknowledged by the IRS. The only other thing to file is with the state of Texas which we have done and owe no franchise tax.
Regarding the GoFundMe account for the Alpine Resilience Fund created by the ADA, Jim Street asks for clarification on the tip requested by the site. There was some discussion of the way GoFundMe and PayPal work for nonprofits. John Kennedy explained that we have registered as a nonprofit which reduces the transaction fee to 2.2%. Donations come to the PayPal account in monthly batches until they are released to the WesTex credit union checking account. In the future John will push payments through as they are received. Conley Razor provided clarification on the “tip”— it is a general tip which is pooled for the entire GoFundMe community and goes toward extreme instances of need.
Cathy Wright has suggested that ADA members can directly deposit funds with our WesTex checking account in order to avoid the transaction fee. This is encouraged and of course all donations are tax deductible.
John Kennedy reported on the latest Railroad Park initiatives. Kathleen Griffith is unable to attend but has provided information on the committee’s efforts to commission a local artist to develop a concrete train for children to play on. Gwynne Jamieson had a wish about which she spoke continually – she wanted a caboose or engine in the Alpine Railroad Park for kids to sit on. Tom Lancaster is designing and fabricating the train out of polished concrete with seats for the kids. This will cost $5,000 even though Tom is working at a substantial discount and the project is closer to $10,000. The committee has been able to raise funds for the down payment through the tiles. If anyone wants to be a part of this project they can reach out to Kathleen. A $50 donation is recommended, but any amount is appreciated. Gwynne was an active ADA member and the Railroad Park has been a centerpiece of recent downtown revitalization. There is a motion by Cathy Wright which is seconded by John Kennedy to pool together a few hundred dollars from some members as a donation in the ADA’s name. During discussion Monica Quiroga asks that the organization consider policies and controls around fund requests and charitable expenditures. Jim Street agrees that as we get bigger a budget is needed. The motion is approved unanimously.
Again, regarding the Alpine Resilience Fund, John Kennedy reports that any traction gained will need to be driven through social media and momentum. We need to also encourage smaller donations. Due to our press releases we did have a Good News article in the Odessa newspaper. Cathy Wright was designated as an editor of the Facebook page by Heather Harrell and will designate John as an editor. Facebook ads with a geographic target will also be deployed. There was some discussion of criteria and distribution of collected funds which will be sent out to the group for folks to review and comment.
Chris Ruggia was not able to attend but will provide an update on sidewalk signage when appropriate.
David Busey, Dale Christophersen, and Carla McFarland have been thinking about the need to improve the synergy between the City and the University. Jim and David recently met with incoming Sul Ross University President Pete Gallego who seems to be very capable and positive about his new role. A related marketing effort was discussed— linking local attractions with campus. Additionally, regional cultural assets should be enhanced. More technical workforce training will also provide opportunities. The relationship with the University is promising and he does want to work with us.
Regarding the Harvest Moon event, where we will be by early October is an open question. Parades are great but they don’t really drive downtown business activity. Harvest Moon might be a good time to get back together. It will be October 2 and 3, 2020, during the full moon and when the weather is starting to change. It might be a good opportunity. We do have $4,000 in Hotel Tax funding. We need to think about how to bring people downtown to the businesses. Dave Dumas provided some good thoughts on flash mobs that would show up at certain stores on certain days. While we can’t do that now, we can still make a list and have days for certain establishments to drive volume by having this advertised and reported locally. The group likes the potential to combine all of these ideas when the time is right.
Conley Razor has been developing the parade concept and had been looking at a Labor Day timeframe. Of course, this might be pushed back and the group agreed that having it occur with the Harvest Moon event in October would make sense. The celebration could include a parade and special awards to various businesses that participate. Businesses can walk with a banner or drive their decorated vehicle. There is uncertainty in the air but there is good discussion to have sponsors perhaps donate banners and to combine this with the Resilience Fund and Harvest Moon. ADA Resilience signage could also be deployed to our members. Two to four weeks of lead time will be needed.
Jim Street reported on economic development. Heather Yadon confirmed the City is developing a website to help connect folks with various online job opportunities. All of South Alpine is also designated an opportunity zone through the state and federal government, which confers tax advantages to development. The City will be working to connect potential investors with such opportunities.
John Kennedy reported on the website— all meetings and minutes are up to date. The focus for this month will be on Facebook, updating the ADA social media presence and positioning us to push out the Resilience Fund as well as the upcoming Harvest Moon event, parade, etc.
Stewart Ramser let the group know that Viva Big Bend is moving to a virtual format due to the statewide rise in cases. Some acts will still perform live but most will provide produced content. A portion of funds raised will be donated to the ADA/Alpine Resilience Fund.
Cathy Wright provided an update on the dark sky initiative— there has been good progress in the region and J.D. Newsom has met with City officials working towards updating the ordinance. The International Dark Sky Association designations are held by the parks down south but there is work to get them for the Davis Mountains parks and preserves as well as the larger tri-county area overall. This would be the largest such designated area in the world. Our skies are some of the darkest on the continent and certainly are an asset. Cathy will present more information at the next meeting.
In closing, there was some discussion of outdoor dining efforts and the serving of alcohol. The group generally supported making accommodations on the sidewalks and creatively getting folks outside and other ways to keep our local restaurants functioning. The City has been reaching out to local business about all of this. Monica got some clarification from the TABC that they can serve alcohol immediately outside their property. Heather Yadon also mentioned that the City is working on a pledge similar to the Texas Restaurant Association for best practices to let local patrons know about to feel confident about our establishments. Rick Stephens reiterated that if folks are staying where they consume the alcohol that is different than walking around town with an open alcoholic beverage. There was some robust discussion of the loosened TABC regulations for the pandemic which allow the sale of alcoholic beverages to go. In some other parts of the county, such regulations do not seem to be strictly adhered to but Rick clearly indicated that will not be the case in Alpine.
The meeting was adjourned at 7:47 pm.
Alpine Downtown Association
Thursday, June 4, 2020: ADA General Meeting
Zoom Virtual Meeting
Jim Street called the meeting to order at 6:31 pm. John Kennedy let folks know that the meeting was being recorded.
Dave Dumas motioned to approve general meeting minutes for April and May, John Kennedy seconded and the motion was approved unanimously.
Jim Street moved Rick Stephens’ Treasurer’s report to later in the meeting.
Regarding the need to raise and collect some money for local businesses, Jim started the discussion for an Alpine Recovery Fund. John Kennedy offered to establish a page on GoFundMe and establish some marketing and communications strategies. Marfa is doing Solidarity Bonds. In terms of what to call it for Alpine, Chris Ruggia mentioned business rescue fund.
Chris Ruggia motioned to establish the fund, David Busey seconded and the motion was approved unanimously. Chris Ruggia brought up the administration of funds and determining awards. Jim offered to explore establishing a committee to this end.
Chris Ruggia reported on the City of Alpine signage and sidewalk ordinance document circulated— current rules in effect. A permit with fee is required to be renewed every eight days, which the Building Official does not find practical. The current ordinance is not being enforced and there will be a replacement ordinance. Any business can have one sandwich sign in front of their business, it cannot obstructs the walkway and does need to be permitted but there is no fee. You have to register your one sign. If somebody puts out a sign without it being registered they will be cited but there is no fine. The Code Enforcement folks are encouraging everyone to register their signs and are seeking feedback on this process. The membership should feel free to review the document and get back with Chris Ruggia and/or David Hale.
Conley Razor provided an update on the celebration parade. He has established a database of several dozen businesses to set up advertising and award opportunities. Would like to recognize some businesses and provide shout-outs on the radio. Some questions have come up regarding event insurance. Chris Ruggia suggested Stewart Ramser would have some insight. He wasn’t sure about parades but mentioned that Viva Big Bend carries its own event insurance on top of what venues have in place. General discussion indicated that most local events and parades do not carry it and the City itself does not require it in addition to having sovereign immunity. There will be some followup on rates and options. There could also be a waiver signed by participants. Costs incurred could be covered by paid sponsors. Conley asked for any suggestions on businesses for the list. Shooting for late July to Labor Day.
David Busey reported on the Harvest Moon event. The new mural in the alley has received some press. Our organization sponsored the first full moon event and we have had two more since then. The one this year would be on October 2 or 3, Friday/Saturday right in the middle of the full moon. David is lining up some musical act possibilities but we are still a long ways away from being able to firm up the logistics. John Kennedy mentioned that the business rescue fund can be featured at this event as well as the parade. Conley confirmed that engaging the local businesses and creating marketing opportunities would be ideal.
For economic development Jim Street wanted to emphasize that remote workers are flourishing in this macro environment. This remains a great opportunity for Alpine to attract potential new residents. Many businesses are finding that their employees are even more productive at home. Erik Zimmer and Chris Ruggia are working with Heather Yadon and Marcy Tuck to develop resources for knowledge workers and remote workers.
Rick Stephens joined and provided the Treasurer’s Report for finance through today. We have $3,055.54 in the bank in addition to the 25 dollars in the savings account. Rick ran through some recent transactions and has submitted required documentation for the IRS.
Regarding the website, John Kennedy suggested that building a robust message for the business recovery fund on the web and social media will be a priority. As always, he is happy to chat about it with folks. Jim provided some updated language for the membership page that will be posted and allow for applications. We will also set up a signup for the mailing list. John will also figure out a PayPal account to facilitate online transactions.
Stewart Ramser reported on Viva Big Bend. The planning process was slow rolled to check in with how things are trending. As things are opening back up hopefully that trend will continue. But if things start closing again will have to reconsider having Viva. But this is a festival spread out over 50 miles and 15 different venues. We will need to keep venues at lower capacities and establish social distancing. Tickets will be on sale at Porters. Open to any questions and concerns. There was some good discussion of the economic and cultural importance of this festival for the region. Like the parade, there are good opportunities for local business promotion tied into the festival given the potential influx of people.
David Busey and Jim Street will be meeting with Pete Gallego who was named the incoming President of Sul Ross University. This is a great opportunity to work with the University and rebuild the synergy between the campus and greater community. These are very challenging times in the academic sector. Anyone that has ideas on this front should bring them up now or in the future.
The meeting was adjourned at 7:15 pm.
Alpine Downtown Association
Thursday, May 7, 2020: ADA General Meeting
Virtual Meeting (Zoom)
Jim Street called the meeting to order at 6:33 pm and suggested we wait on approving the minutes until the next meeting. Present via video and teleconference were David Busey, Dave Dumas, Danny Ginn, John Kennedy, Dave Leet, J.D. Newsom, Monica Quiroga, Conley Razor, Chris Ruggia, Jim Street, Cathy Wright, and Erik Zimmer.
Rick Stephens was not present for the Treasurer’s Report.
There was some discussion of the Governor’s reopening order – some wondered what is happening and when. Capacity for restaurants is limited to 25 percent to 50 percent, depending on the county certification of COVID-19 testing results. Chris Ruggia said he could relay developments to this group such as efforts to support the hotel industry.
Walt Pyle was not present. He had asked earlier to talk about PPP loans. He told Jim they now are fine but he wanted us to ask to ask about the sign on 6th Street pointing to parking at the Depot. Chris Ruggia said the sign is now at the City Yard and is to be installed along with the alley paving project.
J.D. Newsom, executive director of the Big Bend Conservation Alliance, joined us to report on the dark skies initiative which is intended for businesses to incentivize good lighting. The program is being discussed with our local master naturalist chapter and the McDonald Observatory and has local workshops and awards for businesses. Celebrations and promoting certified businesses for night sky defender status are encouraged. He said the alliance is looking at having a dark sky preserve for the entire tri-county area and specific facilities such as the parks and Wildlife Management Areas.
Conley Razor offered getting the program on the radio via his science program. Cathy Wright and Dave Leet, John Kennedy and Chris Ruggia offered thoughts and assistance to J.D. Dave Dumas said he could take volunteers to the top of a hill at Sierra la Rana so they could see the effects of the lighting in Alpine.
On the signage and sidewalks update, Erik Zimmer said the City is applying for a Community Development Block Grant to push sidewalks out 6 to 7 feet downtown to allow for a 3-to-4-foot breezeway. Building Official David Hale had appeared at an earlier meeting seeking input on a new sign ordinance but Erik said that has been written and new signage can be created, including wayfinding signs on a few major corners. Does replaceable signage make sense? He suggested we prepare a letter supporting this effort.
Chris Ruggia reported on the HOT funds. Some events have already been cancelled and he has to figure out what the burn rate will be. Monica Quiroga asked about funding events already confirmed for funding. Chris said we can cover them with the fund balance carried over from previous years. Monica suggested a lot of non-profits will ask if the city runs short next year, which projects will get funded. Erik said community participation via the committee will make the recommendations. Sarah Davison at the Holland is a member and we all agree she should remain. Ultimately the council will approve any recommendations. Chris and Erik are ex officio members.
Cathy Wright asked about what events will happen and when will we know? As different states open up, how will this all impact health safety wellness, etc. New Mexico said no events over 100 people will happen for the rest of the year. Gov. Abbott is not taking that approach. Viva Big Bend would not happen if that were the case here. We will circulate information from Erik Zimmer as it is available.
Regarding the Harvest Moon event, Dave Busey said the mural alley is getting paved. We have a $4,000 budget and he is planning an event around that. If something comes up sooner, we could try to do something in the summer. He would like to keep Harvest Moon going.
Conley said Mason Fleming has proposed that businesses celebrate coming out of the shutdown with a coupon special or something. Conley will prepare a plan for a summer event, not necessarily with Harvest Moon, but it could promote Harvest Moon. It could be something like a car parade. We need to get people buying things again. Conley suggested a Bingo card with all of the businesses offering with a stamp for each business. It could then turn into a raffle at the Harvest Moon event.
Cathy said the Chamber did something similar several years ago. It went over a long period of time and drew people to all over town.
Jim suggested with so many people working from home during the coronavirus pandemic, a micro-industry could be forming. More people are finding they don’t have to commute an hour each way to a huge business somewhere. They can sit at their computer in a nice area like Alpine and send their work in by email. Cathy asked how much we can grow with our infrastructure? Erik said water and sewer infrastructure could easily support doubling the population.
Cathy asked how roads are being looked at for future plans. Erik said with new subdivisions, the developer must provide the roads. He suggested the Lechuguilla development in South Alpine as an example. Extension of water and sewer lines also are incumbent on the developer.
John Kennedy noted that the website has been running well. He has been working on setting up our Zoom meetings and uploading them for later viewing. The website will need some new content as we move into the next phase of development.
We took a moment to remember Gwynne Jamieson and her contributions to Alpine and the ADA.
There was a question on maintenance of the planter outside the Old Gringo. The consensus was that you can take care of your local streetscape if it needs some T.L.C.
Dave Busey brought up the significance of Alpine as a college town. Pete Gallego is a finalist for Sul Ross President. Carla McFarland was involved in the search. Dale Christophersen had some insights and Monica moved we draft a support letter to the Texas State System Chancellor favoring Pete. Chris Ruggia seconded and it carried unanimously.
The meeting adjourned at 7:50 pm.
Alpine Downtown Association
Thursday, April 2, 2020, ADA General Meeting,
Virtual Meeting (Zoom)
There was some discussion of quorum protocol and the need to review the bylaws in order to ensure productive meeting participation.
The meeting was called to order at 6:36 pm by Jim Street. Present via video and teleconference were David Busey, David Eckley, John Kennedy, Darin Nance, Andy Ramos, Conley Razor, Chris Ruggia, Rick Stephens, Jim Street, Cathy Wright, Victoria Young.
The March 5 minutes were approved unanimously. John Kennedy motioned that the normal meeting rules be suspended to allow for a more fluid virtual discussion format. Rick Stephens seconded.
Conley Razor introduced himself as a local citizen (radio show host, podcaster, computer scientist at Sul Ross) with an idea to hold some sort of community event in the context of the ongoing pandemic related economic shutdowns— having some sort of event at the end of the shutdown. There was discussion of parade options, either a long term or seasonal event. Maybe give out awards to first responders once this is all over.
Mayor Andy Ramos reported on the local coordinating officials and regional context with the hospital and task force. The emphasis is on not panicking, especially in terms of limited local supplies and disrupted supply chains. This is a Tri-County effort to keep everyone in the loop.
Chris Ruggia suggested that we can work together to promote the community while meeting social distancing requirements. It is a great idea to be looking for ideas to celebrate community within the order we have. The Mayor agreed we need a morale booster for the city and the county, within the bounds of the guidance.
Rick Stephens presented the Treasurer’s Report. The report was approved unanimously (Rick Stephens motioned and John Kennedy seconded). The federal form 990 will be presented at the next meeting.
Jim Street mentioned the formation of a committee related to the sidewalk signage issue. Chris Ruggia will continue to connect with Jim on the ordinance development.
Chris Ruggia is aware of an El Paso economic development workshop webinar. Jim Street will participate.
Dave Busey presented on Heart of the Arts which is delayed for now, suggest to do something in September, perhaps related to the Alley Art. Will the alley be a meeting place in addition to a tourist draw?
Rick Stephens advised we need a few weeks to determine where we are headed in terms of the social distancing policies.
There was a question related to hotel revenue diminishing. Chris Ruggia offered to review HOT fund policy and answer any questions we have for this year in response to the crisis. David Busey inquired about the ADA fund allocations for events, based on last year’s allocations or revenue this year?
Rick Stephens provided information on the new programs in the federal law such as SBA loans, etc.. We need to help folks figure out how to fill out forms and access these resources. We will get with Chris Ruggia to send out to our membership and help businesses get with those programs: Disaster loan links. As you apply you can self certify to get an advance which is forgivable. The PPP loans are forgiven if the business uses them to keep paying employees rather than laying them off. The other goes through a bank. There are at least two processes, you can do both.
Chirs Ruggia emphasized that momentum will be important and inquired which banks will offer these loans. Rick Stephens is checking and working it for nonprofits he is involved with. These types of programs mostly deal with large national banks that do tend to be in midland. There is an online application. Jim Street and the group generally supported the support for lost rent and lost savings.
Dave Busey proclaimed this is a disaster for downtown businesses. Hopefully we can fund the art walk. Recuperate. That and cowboy poetry gets us through the year. How to get people back in this town and our businesses alive?
John Kennedy reported on the website— meeting and membership information has been updated online. Next steps still include development of the member/local business spotlights and linking to community event portals. Chris Ruggia mentioned that Heather Yadon is now working at the City of Alpine Visitor’s Center and will be a resource. Current focus continues to be on the efficient dissemination of information to our stakeholders as well as the facilitation of virtual meetings.
Cathy Wright proposed continue the Alley Art initiative to the alley between 6th and 7th St. She is toying with the idea of utilizing the back of the fence on her property. This would lead to two blocks of Alley Art. Chris Ruggia asked why stop at two? One at a time and we will get there.
David Busey reported that trains are not blocking 5th street as much lately. Rick Stephens confirmed that they can indeed get fined for that now.
We adjourned at 7:56 pm.
Alpine Downtown Association
Thursday, March 5, 2020, ADA General Meeting,
Sunshine House Board Room
The meeting was called to order at 6:30 pm by Jim Street. Present were David Busey, Susan Curry, Sarah Davison, Dave Dumas, Kathleen Griffith, David Hale, Vivian Harvey, John Kennedy, Mattie Matthaei, Darin Nance, Stewart Ramser, Walt Pyle, Jim Street and David Winslow.
The February 6 minutes were approved unanimously. David Winslow made the motion and Dave Dumas seconded.
Rick Stephens was not in attendance but last month provided a comprehensive Treasurer’s Report. The federal income tax form 990 will be prepared and presented for review at a future meeting so it can be submitted to the IRS.
David Hale, incoming City of Alpine Building Official, joined the group to provide an update on the city’s efforts around signage and sidewalk obstructions. A four-foot walkway is to be maintained. Any signs need to be appropriately spaced from the building or curb. One or two sidewalk signs will be permitted per business. Policies around off-premise vs. on-premise signs are being explored. The City is requesting input for an upcoming update to the comprehensive land use plan. Wayfinding signage, including signage for parking, continues to be developed in accordance with TxDOT regulations. Murphy Street is not subject to those restrictions as Holland Ave and Avenue E are. Ordinance has a fee of $10 for 7 days of sign placement, up to 8 times a year. There will be a new draft ordinance to update these requirements. The City is requesting input on the fee structure and cost of enforcement.
Jim Street suggested connecting with Chris Ruggia to incorporate the work already done in this area, including the street banners. John Kennedy asked about the comprehensive plan, David Hale suggested it could be up to a two-year process. David Winslow expressed support to control signage and local aesthetics. Susan Curry mentioned the McDonald’s sign, which prompted a previous signage ordinance. David Hale confirmed that the new ordinance will be dark sky compliant and thanked the group for ongoing feedback and participation in this process.
Vivian Harvey and Darin Nance asked about sidewalks. There was also discussion of curbs in alleys. David offered to connect with the Public Works Director on these matters. Eddie Molinar has a goal of repaving 150 blocks in the next two years. Susan Curry suggested the group take a walk around the areas in question to get a better idea of the issues.
David Busey reported on historic preservation grants. Previously a percentage of the HOT tax went towards façade improvement grants to be approved by a design and review board in the interest of promoting community beautification. The City and this group could work on criteria. There is also potential for external grants of this nature. Susan Curry and others expressed support of this initiative.
David Busey also discussed the Heart of the Arts event, there is a sense to move it later in the spring when new murals and such are coming online and there will be lots of tourists about. On another subject, recently a train was blocking 5thStreet for 21 minutes which continues to violate the ordinance. The group agreed that getting the crew change out of town would be a good option. Rod Ponton was able to make some progress on similar matters in Pecos. Susan Curry mentioned that the trains have been speeding more than usual and have been excessively blowing their horns.
Stewart Ramser joined the group to provide an update on Viva Big Bend which will be July 23 -26 this year. The festival has been a big draw the last few years. Dozens of shows across many venues in the region. 2021 date will be a little later, July 29 – August 1. Viva wants to continue incorporating local businesses and is interested in developing local partner discounts for wristbands and official program promotions. Public volunteer efforts such as local cleanups will be organized by Viva. Stewart is the former City of Alpine Tourism Director and is excited to work with the local community to promote Alpine. There was some discussion of local/regional venues and real estate. Stewart confirmed that the festival is not moving to Marfa in response to a half-joking inquiry.
The Membership Drive is a placeholder item. Kathleen Griffith and Nancy Whitlock are working on the tile project at the railroad garden park.
Jim Street also added a placeholder for economic development—this will be developed further as Rick Stephens and others are able to put together a panel to consult with local entrepreneurs.
John Kennedy reported that the website continues to be up and running. There have been some additions on the events page in addition to a listing of the active Alpine Downtown Association members. The Texas Downtown Association is also linked with the ADA site. Upcoming projects will be links for active member businesses, member outreach, online membership application and payment.
Kathleen Griffith reported on Branding and Murals: there will be a March 21 event at the library to engage folks in painting their own tiles for the railroad garden wall. The new mural map will be put online and posters are being considered.
Involving the community is critical which links to the following agenda item, Visual and Performing Arts Center. We need to identify a building for an art center. It would be great to have a place where we could have workshops and community events. Perhaps a summit to go along with ArtWalk. Susan Curry mentioned the old NAPA Building. There was also discussion of the old firehouse, the old community center and others.
There was some discussion of the status of Thaiway and options moving forward if left inactive which lead to identifying local downtown “parks” due for improvement such as across from the American Legion (where some murals are under consideration). There was also some concern regarding speeding enforcement on Holland Ave and the need for a four way stop at 5thand Murphy which was referred to the police chief Robert Martin. Mention of potential to collaborate with Leadership Big Bend.
We adjourned at 7:37 pm.
Alpine Downtown Association
Thursday, February 6, 2020, ADA General Meeting
Sunshine House Board Room
The meeting was called to order at 6:33 by Jim Street. Present were David Busey, Dave Dumas, Danny Ginn, Vivian Harvey, John Kennedy, David McComb, Walt Pyle, Monica Quiroga, Andy Ramos, Rick Stephens, Jim Street, David Winslow, Nancy Whitlock, Cathy Wright, and Erik Zimmer.
The January 9 minutes were approved unanimously. Dave Dumas made the motion and David Busey seconded.
Rick Stephens provided the Treasurer’s Report which provides comprehensive financial tracking since October’s update. The checking account balance as of the end of January was $4,594.92. The federal income tax form 990 will be prepared and presented for review at the next meeting so it can be submitted to the IRS before May 15. Monica Quiorga motioned to approve the Treasurer’s Report and David Busey seconded. The motion carried unanimously.
As a footnote to the financials, Jim Street noted that the annual Texas Downtown Association Dues of $180 were paid.
David Busey reported on the Heart of the Arts event branding. There is consensus around moving the event from February into the spring months due to the major events already occurring in February as well as the weather inhibiting the potential for outdoor activities. Erik suggested there are some open dates in May this year.
David Busey noted that the Big Bend Gazette had good coverage on local murals, including the new ones. Nancy Whitlock presented the new mural map which looks great. She had the first batch printed at PrintCo and is coordinating donations for additional runs. An electronic version will be provided for the ADA website.
John Kennedy presented the new ADA website, www.downtownalpinetx.com. He is working to develop the basic organizational content in a modern format and style. There was some discussion of branding and identity and logo concepts were considered. John will return with further refined iterations of the ADA digital presence. Again, he thanked Aaron Rodriguez for generously offering to host the website and allow broad access for development.
Jim Street passed along a suggestion that the ADA look into municipal economic development corporations. Regarding economic development, Rick Stephens suggested that a few folks get together on a committee to provide feedback to local entrepreneurs. The goal would be to help grow successful businesses in this unique market setting where we have special insights. He volunteered to explore this further and report back.
David Busey reported on a meeting he took part in with the City and Texas State System leadership. In the search for a new Sul Ross State President, there is a renewed focus on the community synergy between the City and University. Erik Zimmer agreed that it was a productive meeting and that the system leadership assured the group that Sul Ross’ future in the context of state politics and funding is secure. The new Sul Ross President is expected to be selected by May. In the Sul Ross network you have Alpine, Uvalde, Del Rio, and Eagle Pass. The Alpine setting is considered unique and special by the Texas State System leadership and there are opportunities for the ADA and City to help grow these connections.
Jim Street emphasized we need to put more emphasis on vocational training. Not every high school grad has to go to college. We need to find ways to train people for the trade with hospitality a key need.
There was discussion of the various ways the school and city have opportunities to interact: the plans for a multiuse trail system connecting the creek and Hancock Hill networks; murals such as the recent one featuring the Sul Ross Art Colony provides historical context; and events such as the Lonestar Cowboy Poetry Gathering which is held on campus.
Rick Stephens and Erik Zimmer clarified the development of two committees: one related to tourism and HOT funds, and another related to music.
David Busey once again lamented the ongoing blockages of 5thstreet by Union Pacific (UP), reminding the group that they are in violation of the 1997 agreement and are jeopardizing the City’s ability to provide timely emergency services in addition to clamping down economic activity on Murphy Street. Rick Stephens noted that UP is cutting back on staff as they operate ever-longer trainsets. As labor negotiations are underway, local operating rules have not been upheld. The new City ordinance would fine UP in every instance there is a delay beyond the stopping time– litigation is likely. David Busey applauded those efforts and emphasized that the physical division of the city echoes the historic racial division. There was a question about underpasses which are prohibitively expensive. Rick Stephens reminded the group of the recent transportation studies which indicate significantly more trucks coming through the area in the future. The Texas Pacifico rail bridge will also soon be operational (currently planned for September.)
Nancy Whitlock said the Arts Council work considering the need and benefits of a local Visual Performing Arts Center. There was discussion of community demographics and attracting a more mobile workforce which could appreciate Alpine’s local amenities while working remotely. Local institutions will be critical in driving demand for creative cultural endeavors. Culture and community make this a great place to live and we can grow by attracting location neutral folks. The Internet allows many workers to work remotely by Internet so they can live here and work at a firm in a larger city.
Monica Quiroga noted that the Old Gringo Big Bend Biker Hotel Grand Opening will be the weekend of February 15. David McComb announced that his barber shop is also opening at 206 W Murphy on February 18th.
Andy Ramos invited everyone to join the Help Clean Up Day the weekend of February 15thfrom 9 to noon. The city will be broken into quadrants and folks will meet at the railroad park to help beautify the community.
Erik Zimmer also mentioned the upcoming college basketball tournament at the end of the month which is an exciting opportunity for locals and visitors alike. It was estimated 15 out-of-town schools will be in town for the tourney.
We adjourned at 7:35 pm.
Alpine Downtown Association
Thursday, January 9, 2020, ADA General Meeting,
Sunshine House Board Room
The meeting was called to order at 6:32 by Jim Street. Present were David Busey, Dave Dumas, Danny Ginn, Kathleen Griffith, Gwynne Jamieson, John Kennedy, Darin Nance, Pete Peterson, Walt Pyle, Monica Quiroga, Aaron Rodriguez, Chris Ruggia, Jim Street, David Winslow, Cathy Wright, and Erik Zimmer.
The November 7 minutes were approved unanimously. Monica Quiroga made the motion and Dave Dumas seconded.
Rick Stephens was not present for the Treasurer’s report. We will follow up on the financial update.
Erik Zimmer provided an update on City of Alpine transportation initiatives and opportunities. He reported on discussions around several major aspects of multimodal passenger and freight transportation through and within the downtown core: the potential creation of a railroad quiet zone, the US 67 corridor planning with TxDOT (highway bypass tabled for now), crew changeovers with Union Pacific, an old proposal by Mayor Lockhart to relocate the main Union Pacific Line from the central core and the upcoming further activation of the Texas Pacifico / South Orient rail line. There is an opportunity for the City to address all of these factors in a comprehensive fashion. The City Manager is working with Rick Stephens to explore feasibility of a possible bypass for both rail and trucks around the north side of town. Instead of addressing the quiet zone at five and soon-to-be seven intersections through the community core, the current rail right of way could be converted to a multiuse path and “outdoor living room” for the community to gather in. This would also serve to address historic institutional segregation of the urban form and access to economic opportunities and public services in town.
Erik and Rick will attend the Texas Rail Association Conference at the end of the month. Initial discussions with Union Pacific have been favorable. They could support such an initiative if the City were able to put together the funding package. David Hale, the new City of Alpine Building Official, is researching other towns such as Marysville, Kansas, that have done this type of reconfiguration. Either way, we must consider the coming increases in rail and truck traffic and explore the options that make the most sense for Alpine.
Jim Street noted that the one major downside that comes to mind with such a plan is the Amtrak Service which comes directly to the central district a few times a week. Chris Ruggia and Monica Quiroga agreed with the group that such a downside could be outweighed by all of the positive benefits of the other aspects of such a catalytic project for economic development. And a rail bypass would take years to implement and Amtrak might not even exist by then.
Dave Busey recounted the egregious issues surrounding more than 20 minute blockages now occurring at Highway 118 as well as 5thStreet. Erik mentioned he is working with Union Pacific to make updates to the lighting to areas near the platform that will allow the trains and crews to safely stop short of blocking 5th. Incoming Police Chief Robert Martin is observing the blockages and taking notes. Erik and Rick estimate that the project could cost as much as $70 to $80 million, with the City of Alpine needing to match around $3 million in local funds. John Kennedy praised the systems thinking of such a transformational project and noted that the multiuse path and gathering place at the center of town would be a significant opportunity for public art and outdoor recreation, two of Alpine’s biggest selling points for visitors.
Dave Busey reported on the Heart of the Arts event. There will be celebration of the new mural presenting the history of Alpine’s Art Colony. In the past there has been outdoor music but will it be too cold? This is also one week before the Lonestar Cowboy Poetry Gathering. He also mentioned there is consideration of alternatives with the Big Bend Art Council.
John Kennedy reported on the downtown association website. He thanked everyone for their patience as we aim for the development of a great product at launch. There has been a change with the hosting and developer. The downtownalpinetx.com domain has been registered – thanks to Aaron Rodriguez with a generous offer to host and register. John is migrating the content and developing the design which will be sent to this group first as soon as some technical issues on the hosting backend are resolved. Jim Street would like to have a vote on the proposed logo at the next meeting.
Kathleen Griffith provided an update on the mural wall tiles and Chris Ruggia noted that the 19 street banners have been deployed.
Jim Street brought up economic development and the downtown association’s role in that area. Certainly we need it, he said. Aaron Rodriguez described the example of the Presidio ED board determining what types of businesses are needed for the town. Jim mentioned that a committee could work towards that type of activity. Monica Quiroga described her experiences in not having sufficient economic development data to maximize opportunities around finance and tax policy. She needed the downtown district boundary map which was not readily available. Dave Busey noted that he feels the general role of economic development is best left to the Chamber and SBDC and that the downtown district is a zone of influence rather than a rigidly delineated area. Chris Ruggia will send the digital district map to John for inclusion in the website.
Erik Zimmer emphasized that any recruited businesses will need to cash flow in the context of Alpine and to do so will require rock-solid business plans. He recommended that the Chamber focus on workforce development and social mixers for local entrepreneurs. Darin Nance discussed economic leakages – the local resident funds that are sent outside of town for goods and services through on-line shopping.
Darin also suggested targeting the growing number of remote workers that can live anywhere they choose with a broadband connection. Chris Ruggia mentioned there is a need for information, such as examples and practices around opening a business. The downtown association website could serve such a purpose. Cathy Wright reported that she has had her own issues around the workforce. She is unable to get her short-term rentals cleaned by locals. Also managing the vacation rentals is an opportunity. The group agreed that there is a general deficiency in most contract work.
Walt Pyle asked about the parking signs for 6th and Holland. Chris Ruggia reported the development is underway and should be complete within the quarter.
Cathy Wright reported on the 2019 Christmas in Alpine activities. The parade was great. We had 27 sponsors. $753.53 was carried over from 2018, $5,604 raised and $4,289 spent, leaving $1,315 for 2020. The decoration contest had 538 votes and the winners were the Old Gringo, Quarter Circle 7 and Texas Roadhouse Too. B’s and the Visitor Center were also recognized. For this upcoming year the timeline will be condensed and there will need to be some more focus on the Starlight Shopping which had 18 venues. The mailing list also needs to be updated. There will be an after-action debriefing and Chris Ruggia will get the upcoming dates sorted out with the larger community events calendar.
Jim noted that the first meeting of each year requires the election of officers. Dave Dumas motioned and Gwynne Jamieson seconded to keep the same officers from 2019: Jim Street as President, Dave Busey as Vice President, Rick Stephens as Treasurer and John Kennedy as Secretary. After some discussion Dave Busey agreed to continue his service but encouraged others to seek these positions. It was suggested that the nominating committee should be moved to October or November as opposed to December since there has not been a December meeting the last couple of years.
We adjourned at 7:59 pm.